Hey, It's Dan

I'm Dan - a humble and trustworthy, performance marketing consultant behind Copper Insights.  I truly love exploring online marketing challenges and finding ways to help businesses leverage better SEO strategies.

I can help your business create and optimize your online presence.  I can help you build an in-depth online marketing strategy - customized for your business needs, strengths, and goals.  If that sounds good - Let's talk

These are my power alleys - places where I can help you build a strategy that will elevate your business online:

Digital Strategy

Genuine curiosity about you, your business, and market will help us develop a unique approach.

SEO Advisory

Unlock a holistic view of how and where SEO fits into your overall marketing & communications ecosystem.


I have been building with WordPress for over a decade. It is a well-documented, well-supported, powerfully extendable CMS.

Authenticity matters

I strongly believe authenticity is the best foundation for future success.  The internet is really an extension of you not just your brand.

I believe the best businesses (of all sizes) strive to delight their customers.  I love helping businesses get past the crud that is outside their core competency.  Enabling them to leverage their true competitive advantage and deep connection with their customers.

Thought leaders - with feeling

Here are a few thought leaders that inspire me and that I leverage when solving online problems:

  • Brené
    • Being vulnerable is uncomfortable but can lead to a better place. Her books and talks are always insightful.  Brené Brown is the calming, beautiful voice (backed with rigorous data & research) on how we can be better human beings. Brene on Wikipedia
  • Tim
    • Tim Ferriss is the author of the famous 4 Hour Work Week (and several subsequent books).  He is the epitome of work smarter not harder. He is also a huge proponent of the mindfulness movement. I appreciate his candid stories about mental health. You can find his most recent conversations and interviews at Tim.blog.
  • Derek
    • Curious and fascinating - Derek Sivers founded CD Baby.  He has a fascinating background and distills the complexities of business into simple, yet powerful tactics to understand your customers.  And ultimately deliver something delightful.  He is also an amazing example of generosity and balance.

My personal side

On a more personal note:

I'm an ISTJ - but can talk your ear off about WordPress multisite, the Cubs, or my favorite pancake recipe.  I have traveled to over 40 countries.  Lived in Mexico, France, Spain, and the United States.  I got married to the most amazing woman in the world and have 2 adorable children - who are growing up way to fast.  Our "first child" was a furry Tibetan Terrier who was my Zen master for 10 amazing years

I love good food,  good coffee, good music.   I'm a life long Chicago Cubs fan and I'm ready.  Currently my one outdoor activity is Ultimate Frisbee - it's like soccer with a disc.  I make quite possibly the best chocolate chip cookies - don't believe me?  Let's talk.

I tend to really get excited about products and services that are real-world and tangible.  For example, the best sandwich makers, coffee shops, recipes.  As a customer, I *know* the quality when there is multi-sensory delight.  

Here's a short list of services/products I love (as a customer) and why.

  • WordPress - it makes creating a website far easier and gives me access to an enormous, talented community that can really help solve anything.
  • Bi-Rite Creamery - They make delicious ice cream. Then they made a book with all their recipes - it's beautiful and inspiring. They gave away their secret sauce and people still flock to them in San Francisco because they do it better.
  • Ike's Place - Guaranteed delicious sandwiches.  I singlehandedly introduced 100's of people to this sandwich shop because I love them so much.  They make everything with high-quality ingredients.  I'm getting hungry just writing about this...
  • Four Barrel Coffee - A local coffee roaster that makes *good coffee*  I used to drive well out of my way to work to get a fix during the morning commute
  • Trello - A clean kanban board that I use to organize and track my life and business projects.  It's beautiful, flexible, and easy to integrate with many other useful apps.  Originally built by Fog Creek software - the Trello team is transparent and absolutely committed to its users.  You can even directly view their development board (now part of Atlassian).


Harness organic search to make meaningful connections with the right audience
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