Below are the most common ways we can work together.
These carefully crafted services help businesses harness organic search to make meaningful connections with the right audience. I enjoy helping clients find their authentic voice & letting it shine online.
SEO Advisory
- Trusted partner that will guide you along the way (even if it means referring you to others)
- Learn the ‘why’ behind the SEO process as we work together
- Empower you/your team to tackle future projects with confidence
- In-depth market research and data driven insights
SEO & Digital Strategy
- Holistic SEO intake
- Review personality test
- Deep dive into personal & professional strengths
- Assess storytelling style and preferences
- Explore relationships and professional networks
- Custom SEO strategy made for you
- Custom Strategy Manual
Search Console Training
- Master the GSC fundamentals
- Learn GSC data essentials: Dimensions & Metrics
- Deep dive into Performance reports & search analytics
- Defeat overwhelm caused by Core Web Vitals & Mobile Usability
- Custom GSC Dashboard Templates
- Build better reporting: summarize progress & highlight insights
Website Audit
- Investigate overall SEO status
- Examine Google Search Console & Google Analytics
- Audit content characteristics and engagement
- Competitive landscape assessment
- Check existing keyword usage & traffic drivers
- Assess Page Experience & Core Web Vitals
- Audit Report & detailed Tune-up Worksheet
- IMPLEMENTATION: improve, edit on-page issues
Keyword Research & Analysis
- General industry research (volume and competitiveness)
- Highlight keyword opportunities based on user intent (awareness vs research vs transactional)
- Uncover keywords within reach
- Identify medium, long-tail keyword opportunities
- Research useful industry-related questions
- Prioritized & organized list of your ideal terms
- Priority Keyword Report
Insightful Content Strategy
- Assess content marketplace & trends
- Research content topics and themes
- Content campaign tactics to earn new links
- Identify link targets and other industry resources
- Establish high level metrics (ie CMO roll-up) & granular metrics: keyword, traffic, and coverage trends
- Build custom dashboard to track progress
- IMPLEMENTATION: guide content production team in updating/publishing new content
