Little side benefit - if you use the same keywords in your description as those those typed by the user, those words sometimes get put in bold. <\/li>\n<\/ul>\n\n\n\nPlus A healthy click through rate (CTR) directly signals users are engaging with your content for a specific query. And if Google thinks your page is a good match, your content tends to stick around.<\/p>\n\n\n\n
Improving a Meta Description<\/h2>\n\n\n\n
Here are some easy tips for optimizing<\/p>\n\n\n\n
Keep your messaging concise<\/h3>\n\n\n\n
Meta descriptions are currently limited to around 155 characters. IF you go over your message can get... (truncated)<\/p>\n\n\n\n
Note: there have been examples in the past where Google has tested longer descriptions - upwards of 300 characters. For now they have reverted back to the standard 155.<\/p>\n\n\n\n
Use templates but vary them across pages<\/h3>\n\n\n\n
This can help if you have lots of pages or page types across a large site and don't have the resources to manually write each one. Avoid duplicate meta descriptions - mainly to demonstrate you are a thoughtful website owner who cares about user experience.<\/p>\n\n\n\n
Research and test variations<\/h3>\n\n\n\n
Analyze your page rankings across different keywords with Google Search Console. If you notice any gaps, you can test different CTA based on actual user search data. <\/p>\n\n\n\n
Don't click bait users though - all you'll end up with is a high bounce rate <\/p>\n\n\n\n
Should I leave the meta description blank?<\/h3>\n\n\n\n
If the page is important - it's a missed opportunity to tell your story. But nothing bad will happen if you leave it blank.<\/p>\n\n\n\n
Google will pull a snippet from the page in question and make a best guess.\u00a0 Google might prefer controlling their result page but you\u2019re missing out on controlling your message and any call to action (CTA) you might want to make.<\/p>\n\n\n\n
If a web page is important to your business, crafting and testing different meta descriptions in order to improve user engagement or sales is worth the effort.<\/p>\n","protected":false},"excerpt":{"rendered":"
Your Title Tag is the elevator pitch, the meta description is what motivates users to make that click. What is the Meta Description? The meta description is one of the original meta elements (tags) that simply describes the content of a web page. It can be added to each page of your website in the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":214,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/pages\/1879"}],"collection":[{"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/comments?post=1879"}],"version-history":[{"count":5,"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/pages\/1879\/revisions"}],"predecessor-version":[{"id":2068,"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/pages\/1879\/revisions\/2068"}],"up":[{"embeddable":true,"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/pages\/214"}],"wp:attachment":[{"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/media?parent=1879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}