Write down your passions on a piece of paper.<\/strong> All of them. No matter how silly or unrelated to your business. Ok spend at least 10 minutes noodling on this.<\/p>\n\n\n\nNow read through your list. For every item your reaction should be \u201cHell Yes\u201d or \u201cYes, I love this\u201d. If not, cross it out. It\u2019s ok, just cross it out. We want true passions and we want to be selective and picky.<\/p>\n\n\n\n
Next, pick one of your passions and cross pollinate with your business. It might take a few tries to come up with a winner. That\u2019s ok. <\/p>\n\n\n\n
Take your time. <\/p>\n\n\n\n
Once you have a short list of options - then you can go into full SEO preparation mode (Keyword research, Market research (blogs and social media), etc). To validate and ultimately build a strategy around how to leverage these topics.<\/p>\n\n\n\n
A powerful way to defend yourself and your business: Unique Talent. Blending your personal passion with your professional storytelling is a powerful asset. You can continue to build on this for years to come.<\/p>\n\n\n\n
3. Invest in Your Relationships (think Professional\/Business)<\/h3>\n\n\n\n
Send 3 thank you emails to customers, partners, vendors, or colleagues. <\/strong>If you have direct customers or clients - think of your customers who are true fans. Think of recent or loyal fans who would appreciate a note from you. Make it personal. Write it to that person directly. Try to include something that would make them smile when the read it. Use your best judgement. No coupons, offers, or sales pitches - please.
<\/p>\n\n\n\n Open your preferred email. Open a new email draft. Start writing\u2026\u201dHi George,\u201d<\/p>\n\n\n\n
\tTell them 2 things:
<\/p>\n\n\n\n
- You appreciate\/are grateful for them & whatever they do (buy, support, collaborate, partner, etc).<\/li>
- Say Thank You<\/li><\/ol>\n\n\n\n
Bonus: If you can recall a specific, memorable moment with them - even better to share. If not, that\u2019s ok too.
<\/p>\n\n\n\n
Once you finish rinse a repeat for the next two people. These should be real live people with names and personalities. Not influencers you admire from afar - they get enough attention already<\/em>. You are building and growing the relationships that you have already tied to your business.
<\/p>\n\n\n\nAnother Pro Tip:<\/strong> Add a Monthly meeting to your calendar to do this exercise each month. You can save a copy of your email to the meeting details to help you get going. This is a powerful habit that will make you feel great and truly strengthen the business relationships that matter most.<\/p>\n\n\n\nWhat does this have to do with SEO? <\/h4>\n\n\n\n
Investing in your relationships and stoking the fire that helps naturally generate happy client testimonials. Whether your business in online or offline - customer reviews help build trust<\/strong> both for humans and robots who want to be human (ahem, search engines).
<\/p>\n\n\n\nIn other words, your human connections are critical to your business\u2019s success - so is your SEO.
<\/p>\n\n\n\n
Also, there may come a time where you want to ask a favor. You\u2019ve begun the process by giving before there is even an ask. Paying it forward is a beautiful thing.
<\/p>\n\n\n\n
Pro tip:<\/strong> if you are on great terms with one or a couple of these people. Make a gentle ask for a review of your business. On Yelp, Google, or Facebook. Bet
Extra credit: <\/strong>Ask for a short video testimonial. Works best when done live or in person. You\u2019ll need to provide guidance. Say your name and why you love [your business]. Those videos are testimonial gold.<\/p>\n\n\n\n4. Showcase your skills<\/strong> <\/h3>\n\n\n\nYou need to be honest and open with yourself. If you\u2019re on LinkedIn you can grab your list of skills to start with. Also be sure to consider soft skills (inter or intra-personal stuff) and hard skills (tools, software, etc).
<\/p>\n\n\n\n
\u201cI don't even have any skills. You know, like nun chuck skills, bo hunting skills, computer hacking skills. Girls only like guys who have great skills.\u201d<\/p> -Napoleon Dynamite<\/cite><\/blockquote>\n\n\n\nThis is another chance to go old fashioned - grab some pen & paper. Make two columns: 1 for your skills, 2 for rating them (1=good, 5=rock star) Start jotting down anything that comes to mind - you can always remove stuff later. <\/p>\n\n\n\n
Once you have a decent list of skills, focus on the skills at the rock star level. Circle anything that regularly finds its way into your daily routine. These are naturally the skills you have the most confidence with. How can you leverage these when telling your story or helping others with related resources? Find ways to use these - with intention - as you tell more stories about what you do and how you do it your way.<\/p>\n\n\n\n
Summary<\/h2>\n\n\n\n
I hope you understand and appreciate what holistic SEO means. And maybe, you have a better grasp of what you or your SEO friends can do to help you. Feel free to reach out if you have questions or comments.<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
If you\u2019ve ever struggled with SEO or simply gotten paralyzed by all the technical jargon - you're in the right place. This article is about the human side of SEO. I\u2019ll explain what Holistic SEO means, how taking this approach can help you take action, and improve your odds. I\u2019ll also provide some tips & […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/pages\/1132"}],"collection":[{"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/comments?post=1132"}],"version-history":[{"count":0,"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/pages\/1132\/revisions"}],"wp:attachment":[{"href":"https:\/\/copperinsights.com\/wp-json\/wp\/v2\/media?parent=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}