Good Tools for Finding SEO Insights

Below is a list of tools that are useful for any SEO project.

1. SEO Swiss Army Knives (fantastic for keyword research/tracking, content planning, & link research/tracking)
   • Ahrefs
   • Moz
   • SEMrush
   • Serpstat
   • SEO PowerSuite
   • Google Search Console
2. Spiders (mainly to crawl and analyze website data and metrics)
   • Screaming Frog
   • Sitebulb
   • Xenu Link Sleuth (the OG, Windows only)
3. Search Rank Trackers
   • AccuRanker
   • RankTracker
4. Speed Metrics and
   • GTmetrix
   • Google PageSpeed Insights
   • Pingdom
5. Links and Status Codes
   • HttpStatus.io
   • Check My Links (Chrome Extension)
6. Website Data
   • BuiltWith (Chrome Extension)
   • DNSChecker
   • ICANN Lookup
7. Content & Keyword Insights
   • Google.com
   • MarketMuse
   • Frase
   • Google Keyword Planner
   • Voyant Tools
8. Local SEO
   • Google My Business
   • WhiteSpark
   • Brightlocal