Below is a list of tools that are useful for any SEO project.
- SEO Swiss Army Knives (fantastic for keyword research/tracking, content planning, & link research/tracking)
- Spiders (mainly to crawl and analyze website data and metrics)
- Screaming Frog
- Sitebulb
- Xenu Link Sleuth (the OG, Windows only)
- Search Rank Trackers
- Speed Metrics and
- Links and Status Codes
- HttpStatus.io
- Check My Links (Chrome Extension)
- Website Data
- BuiltWith (Chrome Extension)
- DNSChecker
- ICANN Lookup
- Content & Keyword Insights
- Local SEO